M1 Finance review — rated 4.3/5 from 2,890 reviews. Best for hands-off investors who want control.
Automated investing with fully customizable "Pies". M1 Finance is offered by M1 Finance LLC and currently holds an average rating of 4.3 out of 5 across 2,890 user reviews. It falls into the Robo-Advisor category and tends to be the strongest fit for hands-off investors who want control.
Editorial grade: B+ (composite score 80/100).
Monthly fee: $0 (M1 Plus: $3/mo). Minimum to open: $100 ($500 for IRAs). Rates and promotional offers change often, so we re-verify every listed number on a rolling schedule and stamp the review with the date of the most recent check.
Our brokerage and robo-advisor reviews weight costs and fees (25%), platform and tools (20%), asset selection (15%), account types (10%), education and research (10%), customer support (10%), and trust and safety (10%). We place real trades, fund retirement accounts, and test research features before publishing a score. For this review of M1 Finance, our editors funded an account, walked through the full onboarding flow, and compared the experience to the other products in the Robo-Advisor shortlist. Scores are not influenced by affiliate relationships — partners cannot pay for better rankings, and our rubric is the same for every brand.
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